Beginner’s Guide to SEO by MOZ
The Beginner’s Guide to SEO
Here at SEO Slayers, we like to keep our clients educated. We don’t just sell you a package—we want you to understand why you’re investing in the SEO package for your website. That’s why we try to give you handy SEO tools like the MOZ Beginner’s Guide to SEO. You can read it online or download the pdf here. Either way, it’s an awesome read to give you the basics of Search Engine Optimization so you can understand what we’re doing.
What is Search Engine Optimization?
SEO is a marketing discipline focused on growing visibility in organic (non-paid) search engine results. SEO encompasses both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines. There are many aspects to SEO, from the words on your page to the way other sites link to you on the web. Sometimes SEO is simply a matter of making sure your site is structured in a way that search engines understand.
-Excerpt from the Beginner’s Guide to SEO.
We tell all of our customers that SEO isn’t just about building search engine-friendly websites, it’s about making a beautiful site with great content. You’ve heard the phrase, “If you build it, they will come.” This is similar. If you build great content on your website, the traffic will come. It’s not about stuffing your site full of awkward keywords, but figuring out what content your target customers want, and then giving it to them.